{"product_id":"b0988b5534-berkley-twist-lock-fishing-rod-rack-stores-4-rods","title":"Berkley Twist Lock Fishing Rod Rack, Stores 4 Rods, Black, Soft Foam Grip Pads Protect Rod Finishes, Durable Construction, Easy to Mount with Common Tools","description":"\u003ch2\u003eAbout This\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eBERKLEY TWIST LOCK FISHING ROD RACK: An ideal solution for everyday anglers, this fishing rod wall rack saves space and keeps rods safely stored and organized.\u003c\/li\u003e\n\u003cli\u003eSTORES UP TO 4 RODS: Soft foam grips keep your rods firmly secured without damaging the finish. Compatible with most types of fishing rods. A Twist Lock mechanism provides additional security.\u003c\/li\u003e\n\u003cli\u003eDURABLE, LIGHTWEIGHT CONSTRUCTION: Molded from lightweight polypropylene, this rod storage rack is resistant to damage and moisture.\u003c\/li\u003e\n\u003cli\u003eEASY TO MOUNT: Berkley fishing rod racks are easy to mount with standard tools. With its improved security, the Twist Lock Rod Rack is great for walls, ceilings, utility vehicles and boats.\u003c\/li\u003e\n\u003cli\u003eOUR STORY: The Berkley story involves hard work and struggle leading to unexpected success. The research and development that goes into our products results in innovative fishing gear with one purpose: to help you catch more fish.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eOverview\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eMaterial : Plastic\u003c\/li\u003e\n\u003cli\u003eColor : Black\u003c\/li\u003e\n\u003cli\u003eSpecial Feature : Customizable\u003c\/li\u003e\n\u003cli\u003eShelf Type : Schwimmendes Regal\u003c\/li\u003e\n\u003cli\u003eThe Berkley story is deeply rooted in the idea of the American Dream. It's about hard work, struggle, and tough times. And it's about building partnerships to accomplish goals. Still, the story of Berkley is much more than the story of Berkley Bedell. It's also the story of dedicated co-workers and loyal customers, who were equally willing to take risks.\u003c\/li\u003e\n\u003cli\u003eIt all began in Spirit Lake, Iowa, in June of 1937, when 16-year old Berkley Bedell took 50 USD from his paper route earnings to start a business selling his hand-tied flies to fishing tackle shops and vacationing anglers. In his upstairs bedroom, with hair clipped from the family dog, Stubby, and feathers from the backyard chickens, young Berkley crafted flies to entice local bluegill and bass from their underwater cover. The Berkley Fly Co. was founded.\u003c\/li\u003e\n\u003cli\u003eBy the time Berk graduated from high school in 1939, he was employing several area girls who made flies, silkworm gut, and cable wire leaders in their homes. The business soon outgrew Berk's parent's basement and living room. He expanded to the second floor of the local grocery store, using a tub filled with ice and a fan for air conditioning.\u003c\/li\u003e\n\u003cli\u003eAfter attending the state university and serving in the Army Air Corps, Berk returned to Spirit Lake in 1945 to start Berkley and Company. The business focus was on its cable wire leaders. One evening, while reading Popular Science, Berk learned about a Connecticut company that was producing nylon-covered cable for sailboat rigging. After visiting their plant, he began to work on nylon-coated wire for use in fishing leaders. production began in Spirit Lake. Shortly after this, the distinctive Berkley heart logo was designed with the slogan \"nylon leader with a heart of stainless steel.\"\u003c\/li\u003e\n\u003cli\u003eBerk next became interested in extruding nylon monofilament fishing line. At that time, all nylon came from DuPont. After receiving a license from DuPont, Berk returned to Spirit Lake to begin work developing equipment to produce nylon. The initial extrusion equipment consisted of reclaimed washing machine wringers, bicycle wheels, and other homespun materials. Soon Berkley was marketing private brand mono as well as Dew Flex monofilament. Ongoing experimentation would soon yield the company's breakthrough innovation - Trilene.\u003c\/li\u003e\n\u003cli\u003eIn 1959, Berkley introduced Trilene at about the same time DuPont introduced Stren. To help introduce the new line, Berk sent out thousands of sample spools of line and asked store owners to have their best fisherman try it on a spinning reel. Fishermen loved the line and it began the successful launch of Berkley Trilene.\u003c\/li\u003e\n\u003cli\u003eThe next four decades were a time of great growth for the company. In the 1960's Berkley entered into the rod business, which lead to international expansion in the 1970's. Soft plastic baits made an appearance in the 1980's. The 1990's through today have seen significant technology improvements in all of the Berkley products. From the beginning, Berkley has committed significant resources to research and development - a continuing strategy that has resulted in countless product innovations, including Berkley Trilene, the Lightning Rod, PowerBait, FireLine, and more recently Gulp!? and Gulp! Alive.\u003c\/li\u003e\n\u003cli\u003eYou have a passion for the sport. So do we. All anglers know a successful day out on the water and maximizing your catch requires the right gear. We're here to help with that. Keep your collection of fishing rods stored and organized with this twist lock fishing pole rack. Suitable for most styles of rod, it's durable, lightweight and corrosion proof. Soft foam grip pads keep your rods secure without damaging the finish while a twist lock mechanism provides extra security. With Berkley, everyday anglers will get it all: performance, value, and reliability to make fishing more enjoyable. At Berkley, our process gives anglers the tools and confidence to catch more fish. Failing to catch fish is what motivates us to keep fishing, keep studying, and keep figuring out ways to make all our products the best on the market. Because of this commitment we can confidently say - We've done the science. Now you catch the fish.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Berkley","offers":[{"title":"Default Title","offer_id":44634745339992,"sku":"B0988B5534","price":27.18,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0724\/3579\/4008\/files\/71cD7revfnL._AC_SL1500.jpg?v=1787322377","url":"https:\/\/mountivelife.com\/products\/b0988b5534-berkley-twist-lock-fishing-rod-rack-stores-4-rods","provider":"Mountive Life","version":"1.0","type":"link"}